Elon Musk, the company’s new CEO, announced on Tuesday that Twitter Inc. will charge $8 for its Blue service, which comes with the coveted “verified” badge, as part of his effort to commercialise the platform and reduce the social media network’s reliance on advertisements.
“The present Lords & Peasants mechanism on Twitter for determining who has or does not have a blue checkmark is a shitshow. People power, indeed! Blue for $8/month,” Mr. Musk wrote in a tweet, adding that the cost will vary by nation according to purchasing power parity “.
According to Mr. Musk, blue-tick subscribers would experience half as many advertisements while receiving precedence in answers, mentions, and search. They would also be able to submit lengthier movies and audios.
Elon Musk, the company’s new CEO, announced on Tuesday that Twitter Inc. will charge $8 for its Blue service, which comes with the coveted “verified” badge, as part of his effort to commercialise the platform and reduce the social media network’s reliance on advertisements.
“The present Lords & Peasants mechanism on Twitter for determining who has or does not have a blue checkmark is a shitshow. People power, indeed! Blue for $8/month,” Mr. Musk wrote in a tweet, adding that the cost will vary by nation according to purchasing power parity “.
According to Mr. Musk, blue-tick subscribers would experience half as many advertisements while receiving precedence in answers, mentions, and search. They would also be able to submit lengthier movies and audios.
In June of last year, Twitter Blue, a membership service, was introduced and gives users access to capabilities including the ability to modify tweets.
Best-selling author Stephen King wrote, “If that gets implemented, I’m gone like Enron,” amid rumours that Twitter may soon begin charging verified users a $20 monthly charge for blue ticks.
Separately, Twitter’s credit rating was reduced by S&P Global Ratings to B- due to the acquisition-related “substantial” debt rise.
